Explore +
CASE STUDIES

Ideas become
working solutions.

CLIENT WORK

Explore how we support Ooma, Digital Watchdog, and Dynabook through channel programs, corporate websites, and our partner platform.

01 / OOMA / CHANNEL PARTNER PROGRAM

A decade of building Ooma’s channel program.

Ooma · 10 years of channel program support

Ooma Office business phone system website featuring communication tools and a café team
THE CHALLENGE

A successful channel program needs more than partner recruitment. It needs the tools and processes to help value-added resellers (VARs) market effectively, keep sales activity visible, and support the commissions behind each partner relationship.

THE APPROACH

For the past 10 years, PartnerPeople has helped Ooma build and support its channel program. Our work connects VAR partner recruitment, sales activity tracking, commission payout facilitation, and compelling marketing tools into an ongoing channel marketing initiative.

Recruiting VAR partners

We help Ooma develop its channel program to recruit value-added reseller partners, bringing marketing communication and technology together to support the partner recruitment journey.

Tracking sales activity

We help track channel sales activities so the program has visibility into partner activity. That operational view supports the day-to-day work of managing partner relationships and following sales opportunities.

Facilitating commission payouts

We help facilitate how partner commissions are paid out, supporting the processes that connect channel sales activity with partner compensation.

Equipping partners to market

Compelling marketing tools give the channel program practical support for communicating the offer and engaging prospects. We bring our marketing and development capabilities together to support that work.

HOW WE SUPPORT OOMA
  • VAR partner recruitment support
  • Channel sales activity tracking
  • Commission payout process facilitation
  • Compelling partner marketing tools
A LONG-TERM PARTNERSHIP

Over a decade of collaboration, our role has extended across the partner journey—from recruitment and marketing support to sales tracking and commission payout facilitation. It reflects the value of a technology partner who understands both channel operations and the communication that supports them.

02 / DIGITAL WATCHDOG / CORPORATE WEBSITE

A decade of helping Digital Watchdog grow online.

Digital Watchdog · A decade of collaboration

Digital Watchdog website showcasing thermal detection cameras and video surveillance solutions
THE CHALLENGE

A corporate website for video surveillance solutions needs to make technical information approachable. Visitors need to understand the offering and find relevant information, while the business needs a digital presence that attracts more people over time.

THE APPROACH

For the past decade, PartnerPeople has helped Digital Watchdog grow its website traffic and build an easy-to-use corporate website for its video surveillance solutions. Our work brings website development and clear communication together to support both discovery and the experience visitors have once they arrive.

Supporting website traffic growth

We have helped Digital Watchdog grow its website traffic over the course of our partnership. The focus extends beyond bringing people to the site: visitors also need a clear path to the information they came to find.

Making the website easier to use

We help build a corporate website that makes Digital Watchdog’s video surveillance solutions easier to explore. Clear organization and an approachable experience help visitors navigate a technical subject with greater confidence.

Communicating complex solutions

A useful product website connects technical information with customer needs. Our work helps present Digital Watchdog’s offering in a way that supports understanding and gives visitors a practical starting point for further exploration.

Building for a lasting partnership

Over the past decade, our collaboration has supported Digital Watchdog’s online presence through both technology and communication. That continuity brings a long-term understanding of the business to the website work.

HOW WE SUPPORT DIGITAL WATCHDOG
  • Corporate website development
  • An easy-to-use experience for exploring video surveillance solutions
  • Support for website traffic growth
  • A decade of ongoing collaboration
A LONG-TERM PARTNERSHIP

Our partnership with Digital Watchdog spans the past decade, helping grow website traffic while building a corporate website that makes its video surveillance solutions easier to explore. The work connects greater online reach with a useful experience for the people who visit.

03 / DYNABOOK / CHANNEL GROWTH

Helping Dynabook expand its partner network.

Dynabook · A Sharp Company

Dynabook reseller program website with partner application, sign-in, and program notices
THE CHALLENGE

Expanding a channel program means supporting both new partner relationships and the opportunities those partners bring. Dynabook, a Sharp company, needs a platform that supports partner recruitment and opportunity registration as its channel program grows.

THE APPROACH

PartnerPeople helps Dynabook expand its channel program using our platform to support partner recruitment and opportunity registration. We bring technology and marketing communication together to help connect the recruitment journey with the work partners do once they join.

Growing partner recruitment

We help Dynabook grow its partner recruitment through a platform-supported channel program. The focus is on giving prospective partners a clear starting point and supporting the process of building new partner relationships.

Supporting opportunity registration

Our platform supports opportunity registration, giving the channel program a shared process for capturing the opportunities partners bring forward. This connects partner participation with the business opportunities behind it.

Connecting the partner journey

Recruitment and opportunity registration are closely related parts of a channel program. Bringing them together through our platform helps support the journey from a prospective partner to an active participant contributing opportunities.

Technology built around channel growth

We work with Dynabook to support its channel initiative through our platform. Our role combines an understanding of partner marketing with software that supports the practical work of expanding the program.

HOW WE SUPPORT DYNABOOK
  • Platform support for channel program expansion
  • Partner recruitment support
  • Opportunity registration through our platform
  • A connected approach to the partner journey
SUPPORTING CHANNEL EXPANSION

Our work with Dynabook brings partner recruitment and opportunity registration together through the PartnerPeople platform. It supports the company’s channel expansion by connecting the growth of its partner network with a practical process for registering opportunities.

YOUR CHALLENGE COULD BE NEXTWhat would you
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